The regional multinationals : MNEs and global strategic management / Alan M. Rugman
Tipo de material:
TextoDetalles de publicación: Cambridge CB2 2RU : Cambridge University Press, 2005Edición: 1a edDescripción: xii, 276 p. : il. ; 26 cmISBN: - 0521842654
- HD2755.5 R932 2005
| Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
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Libros para consulta en sala
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Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | COLECCIÓN RESERVA | HD2755.5 R932 2005 (Navegar estantería(Abre debajo)) | 1 | No para préstamo | Negocios Internacionales | 014643 | |||
Libros
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Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | Colección General | HD2755.5 R932 2005 (Navegar estantería(Abre debajo)) | 2 | Disponible | Negocios Internacionales | 014644 |
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| HD2755.5 J596 Multinationals and global capitalism : from the nineteenth to the twenty-first century / | HD2755.5 J596 Multinationals and global capitalism : from the nineteenth to the twenty-first century / | HD 2755 .5 K641 2001 No logo : el poder de las marcas / | HD2755.5 R932 2005 The regional multinationals : MNEs and global strategic management / | HD2755.5 W4718 El libro negro de las marcas: el lado oscuro de las empresas globales / | HD2755.5 W4718 El libro negro de las marcas: el lado oscuro de las empresas globales / | HD2756 H2611 2004 Estrategias de crecimiento / |
Incluye índices
Incluye bibliografía: p. [264]-269
Regional multinationals: the data -- Two regional strategy frameworks -- Regional and global strategies of multinational enterprises -- Retail multinationals and globalization -- Pharmaceutical and chemical multinationals -- Automotive multinationals -- Profiles of leading multinationals enterprises -- Analysis of the strategies of large firms -- Regional multinationals and goverment policy -- Regional multinacionals: the new research agenda
"Although many firms label themselves {91}global', very few can back this up with truly global sales and operations. In The Regional Multinationals Alan Rugman examines first-hand data from multinationals and finds that most multinationals are strongly regional, with international operations in their home regions of North America, the US or Asia. Only a tiny proportion of the world's top 500 companies actually sell the same product and deliver the same services around the world. Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy. The Regional Multinationals is the essential resource for all academics and students in International Business, Organization and Strategic Management, as well as those with an interest in finding out how multinationals really work in practice and how future strategy must respond". -- P.
Compra 071128 368.00
