Incluye referencias bibliográficas e índice

Introduction / Özalp Özer and Robert Phillips -- Pricing in selected industries -- Why are prices set the way they are? / Robert Philips -- Airline pricing / Brenda A. Barnes -- Electric power pricing / Robert Wilson -- Health care pricing in the United States : the case of hospitals / E. Andrew Boyd -- Pricing in restaurants / Sherlyn E. Kimes, Robert Phillips and Lisabet Summa -- Pricing of on-line display advertising / Madhu Vudali and Andy Atherton -- Consumer credit pricing / Simon Caufield -- Wireless services pricing in the United States / Jon Zimmerman -- For what IT´s worth : pricing internal IT services / Diogo Rau and Paul Willmot -- Television advertisement pricing in the United States / Robert Phillips and Graham Young -- Pricing in the cruise line industry / Warren H. Lieberman -- Less-than -truckload pricing / Edward Kintz -- Pricing in the North American protein industry / Michael Neal, Robert D. Pierce, Michael Freimer and Suchil Verma -- Wine pricing in the United States / Warren Bidmead -- Pricing and sales practices at the grand Bazaar of Istanbul / Yosun Denizeri -- Pricing fundamentals -- Price theory in economics / Thomas A. Weber -- Models of demand / Garrett J. Van Ryzin -- Game theory models of pricing / Praveen K. Kopalle and Robert A. Shumsky -- Behavioral issues in pricing management / Özalp Özer and Yanchonh Zheng -- Pricing tactics -- Customized pricing / Robert Phillips -- Nonlinear pricing / Shmuel S. Oren -- Dynamic list pricing / Yossi Aviv and Gustavo Vulcano -- Sales promotions / Robert C. Blattberg and Richard A. Briesch -- Markdown management / Rama Ramakrishnan -- Revenue management / Kalyan Talluri -- Auction pricing / Richard Steinberg -- Services engineering : design and pricing of service features / Guillermo Gallego and Catalina Stefanescu -- Pricing in business-to-business contracts : sharing risk, profit and information / Murat Kaya and Özalp Özer -- Pricing and inventory management / Xin Chen and David Simchi-Levi -- Organization and processes -- Structuring and managing an effective pricing organization / Mike Simonetto, Larry Montan, Julie Meehan and Junko Kaji -- Global pricing strategy / Greg Cudahy, Thomas G. Jacobson, Tiago Salvador and Julian Short -- Using lean six sigma to improve pricing execution / ManMohan S. Sodhi and Navdeep S. Sodhi -- Pricing with confidence in business-to-business settings / Thomas G. Jacobson, Tiffany Gilbert, Michelle Mahoney and Tiago Salvador -- Current challenges and future prospects -- Current challenges and future prospects for pricing management / Özalp Özer and Robert Phillips

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