The fortune at the bottom of the pyramid / C. K. Prahalad.

Por:

Prahalad, C. K [autor]

Tipo de material: Texto

TextoIdioma: Inglés Editor: Upper Saddle River, NJ : Distribuidor: Wharton School Publishing, Fabricante: ©2005Edición: 1a ediciónDescripción: xix, 401 páginas : ilustraciones, gráficas ; 24 x 16 cmTipo de contenido:

texto

Tipo de medio:

sin medio

Tipo de soporte:

volumen

ISBN:

0131467506

Tema(s):

Clasificación CDD:

339.4/6/091724 22

Clasificación LoC:

HD 2932 P73 2005

Recursos en línea:

Tabla de contenido

Contenidos:

Part I The Fortune at the Bottom of the Pyramid -- Chapter 1 * The Market at the Bottom of the Pyramid -- The Power of Dominant Logic -- The Nature of the BOP Market -- There Is Money at the BOP -- Access to BOP Markets -- The BOPMarkets Are Brand Conscious -- The BOP Market Is Connected -- BOP Consumers Accept Advanced Technology Readily -- The Market Development Imperative -- Create the Capacity to Consume -- The Need for New Goods and Services -- Dignity and Choice -- Trust Is a Prerequisite -- Benefits to the Private Sector -- Chapter 2 * Products and Services for the BOP -- A Philosophy for Developing Products and -- Services for the BOP -- Twelve Principles of Innovation for BOP Markets -- Making It Happen -- Conclusion -- Chapter 3 * BOP: A Global Opportunity? -- Engaging the BOP -- Local Growth Opportunities -- Learning to Grow -- Local Innovations and Global Opportunity -- BOP Solutions for Developed Markets -- Lessons for MNCs from BOP Markets -- Captial Intensity -- Sustainable Development -- Innovations -- The Cost of Managing -- Learning to Live in a Network of Relationships -- Chapter 4 * The Ecosystem for Wealth Creation -- Market-Oriented Ecosystem -- Ecosystems for a Developing Country -- Learning the Sanctity of Contracts -- Reducing Inequities in Contracts -- Building Governance Capabilities Among the Poor -- Chapter 5 * Reducing Corruption: -- Transaction Governance Capacity -- Are the Poor Poor? -- TGC -- Building TGC -- The Andhra Pradesh e-Governance Story -- eSeva -- Center for Good Governance -- Impediments -- Lessons from the Andhra Pradesh Experiment -- Appendix: List of eSeva Services -- Chapter 6 * Development as Social Transformation -- Development as Social Transformation -- Breaking Down Barriers to Communication -- BOP Consumers Upgrade -- Gaining Access to Knowledge -- Identity for the Individual -- Women Are Critcal for Development -- Evolving Checks and Balances -- The Real Test: From the Pyramid to the Diamond -- Part II Innovative Practices at the -- Bottom of the Pyramid -- Section I * The Market at the Bottom of the Pyramid -- Casas Bahia: Fulfilling a Dream -- CEMEX: Innovation in Housing for the Poor -- Section II * Known Problems and Known Solutions: -- What Is the Missing Link? -- The Annapurna Salt Story: -- Public Health and Private Enterprise -- Selling Health: -- Hindustan Lever Limited and the Soap Market -- Section III * Known Problems and Unique Solutions -- Jaipur Foot: Challenging Convention -- The Aravind Eye Care System: -- Delivering the Most Precious Gift -- Section IV * Known Problems and Systemwide Reform -- ICICI Bank: Innovations in Finance -- The ITC e-Choupal Story: -- Profitable Rural Transformation -- The EID Parry Story On CD -- Section V * Scaling Innovations -- The Voxiva Story -- Innovations in Energy: -- E+Co's Investment in Tecnosol On CD -- Section VI * Creating Enabling Conditions for the -- Development of the Private Sector On CD -- Citizen Centricity: --

Resumen: The bottom of the pyramid being the poor and destitute, this book looks at possibilities for empowering those in poverty. Suggestions for marketing goods to improve living conditions is given. Powerful ideas for aiding the poor in a more permanent way.

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Existencias
Tipo de ítem	Biblioteca actual	Biblioteca de origen	Colección	Signatura topográfica	Copia número	Estado	Notas	Fecha de vencimiento	Código de barras	Reserva de ítems
Libros para consulta en sala	Biblioteca Antonio Enriquez Savignac	Biblioteca Antonio Enriquez Savignac	COLECCIÓN RESERVA	HD 2932 P73 2005 (Navegar estantería(Abre debajo))	Ejem.1	No para préstamo (Préstamo interno)	Negocios Internacionales		033472

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Incluye referencias bibliográficas e índice.

Part I The Fortune at the Bottom of the Pyramid --
Chapter 1 * The Market at the Bottom of the Pyramid --
The Power of Dominant Logic --
The Nature of the BOP Market --
There Is Money at the BOP --
Access to BOP Markets --
The BOPMarkets Are Brand Conscious --
The BOP Market Is Connected --
BOP Consumers Accept Advanced Technology Readily --
The Market Development Imperative --
Create the Capacity to Consume --
The Need for New Goods and Services --
Dignity and Choice --
Trust Is a Prerequisite --
Benefits to the Private Sector --
Chapter 2 * Products and Services for the BOP --
A Philosophy for Developing Products and --
Services for the BOP --
Twelve Principles of Innovation for BOP Markets --
Making It Happen --
Conclusion --
Chapter 3 * BOP: A Global Opportunity? --
Engaging the BOP --
Local Growth Opportunities --
Learning to Grow --
Local Innovations and Global Opportunity --
BOP Solutions for Developed Markets --
Lessons for MNCs from BOP Markets --
Captial Intensity --
Sustainable Development --
Innovations --
The Cost of Managing --
Learning to Live in a Network of Relationships --
Chapter 4 * The Ecosystem for Wealth Creation --
Market-Oriented Ecosystem --
Ecosystems for a Developing Country --
Learning the Sanctity of Contracts --
Reducing Inequities in Contracts --
Building Governance Capabilities Among the Poor --
Chapter 5 * Reducing Corruption: --
Transaction Governance Capacity --
Are the Poor Poor? --
TGC --
Building TGC --
The Andhra Pradesh e-Governance Story --
eSeva --
Center for Good Governance --
Impediments --
Lessons from the Andhra Pradesh Experiment --
Appendix: List of eSeva Services --
Chapter 6 * Development as Social Transformation --
Development as Social Transformation --
Breaking Down Barriers to Communication --
BOP Consumers Upgrade --
Gaining Access to Knowledge --
Identity for the Individual --
Women Are Critcal for Development --
Evolving Checks and Balances --
The Real Test: From the Pyramid to the Diamond --
Part II Innovative Practices at the --
Bottom of the Pyramid --
Section I * The Market at the Bottom of the Pyramid --
Casas Bahia: Fulfilling a Dream --
CEMEX: Innovation in Housing for the Poor --
Section II * Known Problems and Known Solutions: --
What Is the Missing Link? --
The Annapurna Salt Story: --
Public Health and Private Enterprise --
Selling Health: --
Hindustan Lever Limited and the Soap Market --
Section III * Known Problems and Unique Solutions --
Jaipur Foot: Challenging Convention --
The Aravind Eye Care System: --
Delivering the Most Precious Gift --
Section IV * Known Problems and Systemwide Reform --
ICICI Bank: Innovations in Finance --
The ITC e-Choupal Story: --
Profitable Rural Transformation --
The EID Parry Story On CD --
Section V * Scaling Innovations --
The Voxiva Story --
Innovations in Energy: --
E+Co's Investment in Tecnosol On CD --
Section VI * Creating Enabling Conditions for the --
Development of the Private Sector On CD --
Citizen Centricity: --

The bottom of the pyramid being the poor and destitute, this book looks at possibilities for empowering those in poverty. Suggestions for marketing goods to improve living conditions is given. Powerful ideas for aiding the poor in a more permanent way.

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The fortune at the bottom of the pyramid / C. K. Prahalad.

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