Incluye referencias bibliográficas e índice

Strategic management -- The environment and external stakeholders -- Organizational resources and competitive advantage -- Strategic direction -- Strategy formulation at the business-unit level -- Corporate-level strategy and restructuring -- Strategy implementation through interorganizational relationships and management of functional resources -- Strategy implementation through organizational design and control -- Strategies for entrepreneurship and innovation -- Global strategic management and the future -- Cases. Learning through case analyis ; Six continents : demerging for a better future? ; Starbucks´ Entry into China ; Fairmont Hotels and Resorts ; Living a vision at Hillerman Hotels ; Can Continental Airlines continue to work hard, fly right, and fund the future? ; Four season´s approach : the "Golden Rule" and a global strategy ; Multibranding at Yum! Brands Inc. : thinking outside the bun

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