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A practical guide to tourism destination management / World Tourism Organization (WTO),

Material type: TextTextPublisher: Madrid : Distributor: World Tourism Organization (WTO), Copyright date: ©2007Edition: 1a ediciónDescription: [xii], 150 páginas : ilustraciones, tablas ; 29 cmContent type:
  • texto
Media type:
  • sin medio
Carrier type:
  • volumen
ISBN:
  • 9789284412433
Contained works:
  • World Tourism Organization
Subject(s): LOC classification:
  • G 155 .A1 W92711
Contents:
An Introduction to Destination Management -- The Strategic Foundations : Assessing the Situation and Setting a Vision, Goals and Objectives -- Positioning and Branding the Destination -- Marketing the Destination -- Developing Destination Products -- Ensuaring the Quality of the Visitors´ Experience -- Destination E-Business and Management -- Organising for Destination Management
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Holdings
Item type Current library Home library Collection Call number Copy number Status Notes Date due Barcode Item holds
Libros para consulta en sala Libros para consulta en sala Biblioteca Antonio Enriquez Savignac Biblioteca Antonio Enriquez Savignac COLECCIÓN RESERVA G 155 .A1 W92711 (Browse shelf(Opens below)) 1 Available Turismo Sustentable y Gestión Hotelera 21172
Libros Libros Biblioteca Antonio Enriquez Savignac Biblioteca Antonio Enriquez Savignac Colección General G 155 .A1 W92711 (Browse shelf(Opens below)) 2 Available Turismo Sustentable y Gestión Hotelera 018244
Total holds: 0

Incluye referencias bibliográficas: páginas [149]-150

An Introduction to Destination Management -- The Strategic Foundations : Assessing the Situation and Setting a Vision, Goals and Objectives -- Positioning and Branding the Destination -- Marketing the Destination -- Developing Destination Products -- Ensuaring the Quality of the Visitors´ Experience -- Destination E-Business and Management -- Organising for Destination Management

Turismo Sustentable y Gestión Hotelera

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