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A practical guide to tourism destination management / World Tourism Organization (WTO),

Material type: TextTextPublisher: Madrid : Distributor: World Tourism Organization (WTO), Copyright date: ©2007Edition: 1a ediciónDescription: [xii], 150 páginas : ilustraciones, tablas ; 29 cmContent type:
  • texto
Media type:
  • sin medio
Carrier type:
  • volumen
ISBN:
  • 9789284412433
Contained works:
  • World Tourism Organization
Subject(s): LOC classification:
  • G 155 .A1 W92711
Contents:
An Introduction to Destination Management -- The Strategic Foundations : Assessing the Situation and Setting a Vision, Goals and Objectives -- Positioning and Branding the Destination -- Marketing the Destination -- Developing Destination Products -- Ensuaring the Quality of the Visitors´ Experience -- Destination E-Business and Management -- Organising for Destination Management
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Incluye referencias bibliográficas: páginas [149]-150

An Introduction to Destination Management -- The Strategic Foundations : Assessing the Situation and Setting a Vision, Goals and Objectives -- Positioning and Branding the Destination -- Marketing the Destination -- Developing Destination Products -- Ensuaring the Quality of the Visitors´ Experience -- Destination E-Business and Management -- Organising for Destination Management

Turismo Sustentable y Gestión Hotelera

NUEVOSTURISMO

  • Universidad del Caribe
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