Marketing research for non-profit community and creative organizations / Bonita Kolb
Tipo de material:
TextoDetalles de publicación: Burlington, MA : Elsevier, c2008Descripción: x, 276 p. ; 25 cmISBN: - 9780750687607
- HF 5415 .2 K811
Contenidos:
Marketing research and the mission-centred organization - The marketing research process - Marketing research and cultural differences - The research question - Conducting secondary research - Finding participants - Conducting focus groups - Interviews - Projective and observational research - Planning survey research - Conducting surveys - Analysing qualitative and quantitative data - Written report and presentation
| Tipo de ítem | Biblioteca actual | Biblioteca de origen | Colección | Signatura topográfica | Copia número | Estado | Notas | Fecha de vencimiento | Código de barras | Reserva de ítems | |
|---|---|---|---|---|---|---|---|---|---|---|---|
Libros para consulta en sala
|
Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | COLECCIÓN RESERVA | HF 5415 .2 K811 (Navegar estantería(Abre debajo)) | 1 | No para préstamo | Innovacion Empresarial | 020890 | |||
Libros
|
Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | Colección General | HF 5415 .2 K811 (Navegar estantería(Abre debajo)) | 2 | Disponible | Innovacion Empresarial | 020891 | |||
|
Libros
|
Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | Colección General | HF 5415 .2 K811 (Navegar estantería(Abre debajo)) | 3 | Disponible | Innovacion Empresarial | 020892 |
Total de reservas: 0
Incluye referencias bibliográficas e índice
Marketing research and the mission-centred organization - The marketing research process - Marketing research and cultural differences - The research question - Conducting secondary research - Finding participants - Conducting focus groups - Interviews - Projective and observational research - Planning survey research - Conducting surveys - Analysing qualitative and quantitative data - Written report and presentation
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