The fundamentals of hospitality marketing / Steve Mawson
Tipo de material:
TextoDetalles de publicación: United Kingdom : Thomson, c2009Descripción: viii, 116 p. : il. ; 22 cmISBN: - 0826448321
- 9780826448323
- TX 911 .3 .M3 M462
Contenidos:
Finding out what the customer wants -- Market research : customers -- Market research : competitors and costs -- Market segmentation -- Develop the product or services to match customer's needs -- Forecasting and planning -- Products and services -- Place -- Price -- Tell the customer all about it -- Promotion -- Advertising -- Selling -- Branding -- Customers -- The future
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Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | COLECCIÓN RESERVA | TX 911 .3 .M3 M462 (Navegar estantería(Abre debajo)) | 1 | No para préstamo | Turismo Sustentable y Gestión Hotelera | 025201 |
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| TX 911 .3 .M3 K874 M3455 2004 Marketing para turismo / | TX 911 .3 .M3 L6731 2000 Marketing leadership in hospitality : foundations and practices / | TX911.3.M3 M334 Guest - based marketing : How to increase restaurant without breaking your budget | TX 911 .3 .M3 M462 The fundamentals of hospitality marketing / | TX 911 .3 .M3 M55 2012 The 2012 restaurant, food y beverage market research handbook : an annual strategic planning and reference handbook / | TX911.3.M3 N328 Marketing y planificación para restaurantes / | TX911.3.M3 N37 Hospitality marketing management : Student workbook / |
Incluye referencias bibliográficas: p. 114 e índice
Finding out what the customer wants -- Market research : customers -- Market research : competitors and costs -- Market segmentation -- Develop the product or services to match customer's needs -- Forecasting and planning -- Products and services -- Place -- Price -- Tell the customer all about it -- Promotion -- Advertising -- Selling -- Branding -- Customers -- The future
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