Incluye bibliografía: p. 149-150

The relationship between heritage and the tourism experience -- Introduction -- Heritage in the tourism context --Current trends within tourism and heritage -- Connecting tourism with heritage -- Preparing and communicating messages -- Delivering heritage communication within the tourism experience -- Stakeholders in the heritage communication process -- Delivering heritage communication to the prospective tourism -- Delivering heritage communication during the journey -- Delivering heritage communication at destinations -- Delivering heritage communication at heritage sites -- Delivering heritage communication while sharing memories and making return visits -- Delivering heritage communication : illustrated examples -- Implementation of training workshops

"This publication aims at improving the ability of the tourism sector to develop and present destinations and heritage sites in a more comprehensive manner, by providing guidance on the development of successful and effective heritage communications strategies and policies. It addresses a range of issues that arise in the delivery of heritage communication, presents current trends and proposes a variety of tools, including an outline structure for training workshops, to effectively communicate heritage values to visitors and prospective visitors, thus contributing to the building of memorable tourist experiences and greater appreciation and support for the conservation of the sites visited."--Página Web de la OMT

Fondos PIFI Compra 120828 788.44