Marketing trends, supercycles : ten major trends for the rebirth of marketing in the new century / Donald R Libey ; edited by Catherine Eberlein
Tipo de material:
TextoDetalles de publicación: Minneapolis, Min. : Lakewood Books, c1993Descripción: 121 p. ; 18 cmISBN: - 0943210259
- Marketing trends supercycles [Título paralelo]
- eng
- HF 5415 .13 L53 1993
Contenidos:
Foreword: the rebirth of marketing -- Supercycle one: customer-focused time -- Supercycle two: knowledge-based marketing -- Supercycle three: customer-focused Access -- Supercycle four: customer-focused finance -- Supercycle five: customer-focused bunling -- Supercycle six: customer-focused services delivery -- Supercycle seven: customer-focused advertising -- Supercycle eight: customer-focused databases -- Supercycle nine: customer-focused common markets -- Supercycle ten: customer-focused, self-generated supercycles -- Conclusion -- About the autor
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| HF 5415 .13 K874 Dirección de marketing / | HF 5415 .13 K874 2009 Marketing management / | HF 5415 .13 K874 2012 Dirección de marketing / | HF 5415 .13 L53 1993 Marketing trends, supercycles : ten major trends for the rebirth of marketing in the new century / | HF 5415 .13 L9112 2009 Marketing de servicios : personal, tecnología y estrategia / | HF 5415 .13 L9112 2015 Marketing de servicios : personal, tecnología y estrategia / | HF 5415 .13 M36 2009 Sistemas de información de mercadotecnia / |
Foreword: the rebirth of marketing -- Supercycle one: customer-focused time -- Supercycle two: knowledge-based marketing -- Supercycle three: customer-focused Access -- Supercycle four: customer-focused finance -- Supercycle five: customer-focused bunling -- Supercycle six: customer-focused services delivery -- Supercycle seven: customer-focused advertising -- Supercycle eight: customer-focused databases -- Supercycle nine: customer-focused common markets -- Supercycle ten: customer-focused, self-generated supercycles -- Conclusion -- About the autor
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