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Understanding brazilian outbound tourism : what the brazilian blogosphere is saying about Europe / World Tourism Organization

Material type: TextTextPublication details: Madrid : World Tourism Organization (WTO) ; Brussels : European Travel Commission (ETC), c2013Edition: 1st edDescription: iv, 62 p. : il., gráficas ; 29 cmISBN:
  • 9789284415229 (UNWTO)
  • 9789299006665 (ETC)
Contained works:
  • OMT. Organización Mundial de Turismo
  • European Travel Commission
Subject(s): LOC classification:
  • G 155 .B73 U53
Contents:
Introduction -- Aim and relevance of the study -- Brief market overview -- Netnography-Methodological approach -- Profile of the Brazilian internet and social media user -- General themes among Brazilian travellers -- General trends -- Infrastructure trends -- Special interest trends -- Influencers -- Europe-specific theme among Brazilian travellers -- Themes and trends -- Annoyances -- Delights -- Product types -- City awareness -- Main hubs for Brazilian travel in Europe -- Highlights -- Conclusions -- General conclusions and recommendations -- Europe's unique selling points
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Holdings
Item type Current library Home library Collection Call number Copy number Status Notes Date due Barcode Item holds
Libros para consulta en sala Libros para consulta en sala Biblioteca Antonio Enriquez Savignac Biblioteca Antonio Enriquez Savignac COLECCIÓN RESERVA G 155 .B73 U53 (Browse shelf(Opens below)) 1 No para préstamo Turismo Sustentable y Gestión Hotelera 033988
Total holds: 0

Incluye bibliografía: p. [61]-62

Introduction -- Aim and relevance of the study -- Brief market overview -- Netnography-Methodological approach -- Profile of the Brazilian internet and social media user -- General themes among Brazilian travellers -- General trends -- Infrastructure trends -- Special interest trends -- Influencers -- Europe-specific theme among Brazilian travellers -- Themes and trends -- Annoyances -- Delights -- Product types -- City awareness -- Main hubs for Brazilian travel in Europe -- Highlights -- Conclusions -- General conclusions and recommendations -- Europe's unique selling points

Fondos FADOES Compra 131011 0.00

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