Stickier marketing : how to win customers in a digital age / Grant Leboff.
Tipo de material:
TextoProductor: London : Distribuidor: Kogan Page, Fecha de copyright: ©2014Edición: 2ª ediciónDescripción: viii, 255 páginas ; 24 x 16 cmTipo de contenido: - texto
- sin medio
- volumen
- 9780749471088
- Sticky marketing. Español
- HF 5415 .1265 L44 2014
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Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | COLECCIÓN RESERVA | HF 5415 .1265 L44 2014 (Navegar estantería(Abre debajo)) | 1 | No para préstamo | Innovación Empresarial | 040314 |
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| HF 5415 .1265 H728 Principios de mercadotecnia en internet / | HF5415.1265 I999 Internet y turismo / | HF 5415 .1265 K97 2013 É-X-I-T-O : su estrategia de marketing digital en 5 pasos / | HF 5415 .1265 L44 2014 Stickier marketing : how to win customers in a digital age / | HF 5415 .1265 M55 2013 Mercadotecnia digital y publicidad on line / | HF 5415 .1265 M64 2012 B2B digital marketing / | HF 5415 .1265 M84 2017 Cómo triunfar en las redes sociales : consejos prácticos y técnicos para conseguir todo lo que te propongas en internet y sacarle más partido a tus redes sociales: Facebook, Twitter, Instagram, LinkedIn... / |
Part One: Prologue -- Part- Two: Setting the scene -- Printing press to world wide web -- Scarcity to abundance -- Transactions to engagement - Part Three: Developing an effective marketing strategy -- Benefits to problems -- Products to experiences -- Unique selling point to customer engagement points - Part four: Communicating the message -- Messages to conversations -- Image to reputation -- Controlling to sharing - Part Five: It's not about you, it's about the customer -- Advertisements to content -- Broadcast to discovery -- Static to mobile - Part Six: Epilogue -- Customers to communities
"In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagement, rather than return on investment, and a customer engagement point, rather than a unique selling point, is what will make the difference in today's cluttered marketing place. Updated throughout, this new edition also includes brand new chapters on content marketing, discovery and mobile marketing." -- P. web editorial
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