The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries
Material type:
TextNew York, Estados Unidos de América : HarperBusiness, ©2002Description: xvi, 255 páginas : ilustraciones; 23 x 19 cmContent type: - texto
- sin medio
- volumen
- 0060007737
- 9780060007737
- Twenty-two immutable laws of branding
- HD 69 .B7 R55 2002
| Item type | Current library | Home library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode | Item holds | |
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Biblioteca Antonio Enriquez Savignac | Biblioteca Antonio Enriquez Savignac | COLECCIÓN RESERVA | HD 69 .B7 R55 2002 (Browse shelf(Opens below)) | 1 | No para préstamo | Biblioteca | 041086 |
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"Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service..." -- P.Web.
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