Incluye referencias bibliográficas e índice

1 Visual Storytelling: In What Ways Do We Think about Visual Storytelling Every Day? --

2 Story Structure: How Do You Tell a Story to Be Made into a Film? --

3 The Visual Storyteller's Toolbox: What Kinds of Equipment Are Needed for Gathering Multimedia Content? --

4 The Internet and Social Media: How Are the Internet and Social Media Affecting Visual Storytelling? --

5 The Building Blocks of Visual Storytelling: How Are Visual Images Created and Combined Logically to Tell a Coherent Story with a Beginning, Middle, and End? --

6 Editing a Video in Post-Production: Why Do Motion Pictures and News Video Utilize Specific Editing Techniques? --

7 Multimedia Storytelling in Entertainment: How Do You Write a Script and Tell a Story Visually Within a Designed Reality? --

8 Multimedia Storytelling in Journalism: How Can Multimedia Storytelling Be Used to Tell True-Life Stories? --

9 Multimedia Storytelling in Strategic Communications: What Makes an Effective Strategy to Push a Brand Visually on Multiple Platforms? --

10 Visual Storytelling with Mobile Devices: How do you use a mobile device to tell high quality visual stories using your personal phone’s camera? --

11 Visual Innovation and Storytelling: What innovative tools and platforms do we use to tell and view new forms of visual stories? --

Now in its second edition, Multimedia Storytelling for Digital Communicators in a Multiplatform World is a trusted guide for all students who need to master visual communication through multiple media and platforms.

Incorporating how-to’s on everything from website and social media optimization to screenwriting, this textbook provides readers with the tools for successfully merging new multimedia technology with very old and deep-rooted storytelling concepts. Topics covered include: how to understand conflict, characters, and plot development; conducting successful interviews; editing video in post-production; and sourcing royalty-free music and sound effects. The book also includes a range of supplemental material, including exercises for each chapter, interviews with seasoned professionals, key terms, and review questions. New to this edition are thoroughly updated chapters on social media storytelling, visual storytelling with mobile devices, and post-production techniques, to reflect current industry trends.

This book is a key resource for students learning to think and create visually in fields across broadcast and digital journalism, film, photography, advertising, and public relations.

Resumen en español

Ahora en su segunda edición, Multimedia Storytelling for Digital Communicators in a Multiplatform World es una guía confiable para todos los estudiantes que necesitan dominar la comunicación visual a través de múltiples medios y plataformas.

Este libro de texto, que incorpora instrucciones sobre todo, desde la optimización de sitios web y redes sociales hasta la escritura de guiones, brinda a los lectores las herramientas para fusionar con éxito la nueva tecnología multimedia con conceptos narrativos muy antiguos y profundamente arraigados. Los temas cubiertos incluyen: cómo entender el conflicto, los personajes y el desarrollo de la trama; realización de entrevistas exitosas; edición de video en postproducción; y obtener música y efectos de sonido libres de regalías. El libro también incluye una variedad de material complementario, incluidos ejercicios para cada capítulo, entrevistas con profesionales experimentados, términos clave y preguntas de repaso. Como novedad en esta edición, hay capítulos completamente actualizados sobre narración en redes sociales, narración visual con dispositivos móviles y técnicas de posproducción, para reflejar las tendencias actuales de la industria.

Este libro es un recurso clave para que los estudiantes aprendan a pensar y crear visualmente en los campos del periodismo televisivo y digital, el cine, la fotografía, la publicidad y las relaciones públicas.
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