"Developed in partnership with Inc."

Chuck Kremer, CPA, is Senior Business-Literacy Consultant for Boulder-based Educational Discoveries. An originator of “The Financial Game for Decision Making™,” he teaches financial-literacy courses to managers and executives around the country.Ron Rizzuto, PH.D., is a professor of finance at the University of Denver, where he co-founded the entrepreneurship program at the Daniels College of Business.John Case is executive editor of the newsletter division at Harvard Business School Publishing. A former senior editor and senior writer for Inc. magazine, he is the author of numerous feature stories and several books on entrepreneurship and open-book management. Chuck Kremer, CPA, is Senior Business-Literacy Consultant for Boulder-based Educational Discoveries. An originator of “The Financial Game for Decision Making™,” he teaches financial-literacy courses to managers and executives around the country.Ron Rizzuto, PH.D., is a professor of finance at the University of Denver, where he co-founded the entrepreneurship program at the Daniels College of Business.John Case is executive editor of the newsletter division at Harvard Business School Publishing. A former senior editor and senior writer for Inc. magazine, he is the author of numerous feature stories and several books on entrepreneurship and open-book management. Chuck Kremer, CPA, is Senior Business-Literacy Consultant for Boulder-based Educational Discoveries. An originator of “The Financial Game for Decision Making™,” he teaches financial-literacy courses to managers and executives around the country.Ron Rizzuto, PH.D., is a professor of finance at the University of Denver, where he co-founded the entrepreneurship program at the Daniels College of Business.John Case is executive editor of the newsletter division at Harvard Business School Publishing. A former senior editor and senior writer for Inc. magazine, he is the author of numerous feature stories and several books on entrepreneurship and open-book management.

List of tables and graphs -- Acknowledgments -- Introduction -- Pt. 1. All you really need to know about financial statements. 1. Two words on accounting ; 2. The balance sheet ; 3. The income statement ; 4. Cash flow -- Pt. 2. Understanding the big picture. 5. The three bottom lines ; 6. The financial scoreboard -- Pt. 3. Financial analysis to boost performance. 7. The three financial goals ; 8. Managing for optimum performance: net profit ; 9. Managing for optimum performance: operating cash flow ; 10. Managing for optimum performance: return on assets ; 11. Ratio magic ; 12. Forward-looking financials -- Epilogue -- Appendix 1. SOHO equipment: the complete financials -- Appendix 2. Tips on converting your company's financials to the financial scoreboard -- Appendix 3: Our (nonsacred) financial glossary and why you need a sacred one -- Appendix 4. A guide to ratios -- Appendix 5. A history of the Mobley matrix / by Louis B. Mobley -- About the authors.

Everyone interested in building a stronger business needs to understand and use the information captured in financial statements. In Managing by the Numbers, business education and accounting experts Chuck Kremer and Ron Rizzuto team up with open-book management authority John Case to demystify the numbers. They present a practical, common-sense approach to reading financial statements and to managing the three bottom lines of business financial performance: net profit, operating cash flow, and return on assets. The book features numerous exercises and examples (with associated templates available on the Web), a powerful new management tool known as “The Financial Scoreboard,” and an extensive glossary. Managing by the Numbers is an essential resource for entrepreneurs, business owners, managers, and anyone eager to improve their mastery of the financial side of running a business.

Todos los interesados en construir un negocio más sólido deben comprender y utilizar la información capturada en los estados financieros. En Administrar por números, los expertos en educación empresarial y contabilidad Chuck Kremer y Ron Rizzuto se unen a la autoridad en administración de libro abierto John Case para desmitificar los números. Presentan un enfoque práctico y de sentido común para leer los estados financieros y administrar las tres líneas fundamentales del desempeño financiero del negocio: utilidad neta, flujo de efectivo operativo y rendimiento de los activos. El libro presenta numerosos ejercicios y ejemplos (con plantillas asociadas disponibles en la Web), una nueva y poderosa herramienta de administración conocida como "El cuadro de indicadores financieros" y un extenso glosario. Administrar por números es un recurso esencial para empresarios, dueños de negocios, gerentes y cualquier persona deseosa de mejorar su dominio del aspecto financiero de administrar un negocio.