Incluye referencias bibliográficas e índice

Part 1. Introduction -- 1. Introduction to digital business -- 2. Opportunity analysis for digital business and e-commerce -- 3. E- commerce management -- 4. Key issues in the digital environment -- Part 2. Strategy and applications -- 5. Digital business strategy -- 6. Digital supply chain management -- 7. Digital marketing strategy -- 8. Digital communications -- Part 3. Implementation -- 9. Digital experience and service design -- 10. Managing digital transformation

Part 1 introduces digital business and e-commerce. It seeks to clarify basic terms and concepts by looking at different interpretations of terms and applications through case studies. In part 2 of the text, approaches to developing digital business strategy and applications are reviewed for the organisation as a whole, and with an emphasis on buy-side e-commerce and sell-side-e- commerce. Management of digital business implementation is described in part 3 of the text, in which we examine practical management issues involved with creating and maintaining digital business solutions.